Engage by Reven

Measure the difference a campaign makes.

A control group helps distinguish campaign impact from visits that might have happened anyway.

1. 01

   Define the comparison

   Agree the audience, measurement window and a randomly selected control group before sending.

2. 02

   Compare like with like

   Compare observed purchases over the same period and normalize for different group sizes.

3. 03

   Show costs and uncertainty

   Display campaign costs alongside the estimated difference. Small audiences or incomplete data can make a result inconclusive.

A positive difference is an estimate, not a guarantee. Review sample size, data coverage, returns and statistical uncertainty before making a decision.